Understanding the Customer & UX with data rather than intelligence

Here is an interesting post suggesting how companies that used to have [usually poorly implemented] Voice of the Customer initiatives are switching to using the Internet of Things and connected devices to work out vital information about the customer to sell to them better and improve their user experience.

http://www.information-age.com/impact-internet-things-iot-123467503/

 

 IoT helps reduce queues at Disneyland as an example.

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