Adapting to the "new-normal" of Covid-19 the only way possible: through innovation - Tinnoco is a Strategy, Innovation, Customer Development & Leadership Consultancy here to help

Services to help you through Covid-19

Never has every company been in greater need of innovative solutions to help them not only to survive, but to adapt and thrive. Even when governments raise lock-down restrictions, until either a vaccine is developed (18 months away) or most people have caught SARS-CoV-2, neither life nor business will ever "get back to normal". Social distancing will be necessary for years not weeks or months. And that is assuming the next coronavirus or similar does not cross the species boundary before we have eliminated the first. We all, every one of us, need to learn and adapt to new ways of doing everything we do. So, to find novel ways forward for your business, get in touch - we are here to help.


Defining the future & guiding towards it. The essence of successful business is easy, but the execution of the strategy is full of road-blocks and curve-balls. Tinnoco use no template, but come with a blank sheet of paper to create a strategy that uniquely works for your company. You can also involve us in the execution rather than just the pretty planning – we deliver what we recommend.


Of product, service, process or business. No company is an island. No product or service of interest to a customer is without competitors. They don’t stay still, happy selling the same thing year after year, so neither can you. Innovation (the creation of something for the benefit of customer, company or both) is vital and needs to be continuous. The difficulty is that it is so very different to every other process within most companies. Tinnoco are the innovation experts and can help for any part of it, coach and mentor your employees in it, or become your contracted in solution in its entirety.

Customer Development

Matching company offering to customer need. When you simplify things, all any company really is is a group of people creating something and customers who want to buy it. However as the business processes turn, companies inescapably become inward looking to maintain and optimise their value. It becomes increasingly difficult to focus on the customer, usually with disastrous effects. Even startups fall foul of the same problem as they are usually created from an idea which is invested in and developed, but often not properly tested against customer needs. Tinnoco bridges the gap and can re-focus your business on what it needs to continue successfully – its customers.


Setting the course and navigating the ship. Few companies enable career progression by letting employees concentrate on what they are best at. Instead the career ladder involves increasingly senior management positions leading eventually to leadership roles. However management and leadership are skills just like your original specialism and many people are not ideally suited to these roles. Training or help is often seen as weakness, rather than a vital part of these roles. It is actually the ultimate sign of strength to seek out assistance, which benefits the entire company. Tinnoco can offer both management and leadership assistance at all levels. It can do so with the ultimate discretion if preferred.

What We Do

The need to join the dots and create a wrap-around service
For when your business needs more than another vertical specialist.

Whether you are a small startup company, or one with ten thousand employees in a multinational organisation, as soon as you have a dedicated HR / recruitment function, these days you will be recruiting vertical specialists in a narrow, focused field. You will be recruiting people already doing virtually the same role in a different company. It is just the way recruitment works today. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Companies are now realising that this method only builds functional teams, not companies, but recruitment is very slow to change. There are many vital roles within companies that require experienced generalists. Sadly it is almost impossible to hire them using current methods. Hence consultancies are becoming a vital aspect of successful company development and growth. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Companies need "adaptive experts" not only when they are startups and each member of the team has to wear several job function hats but at all stages. Companies actually need these broad skilled people throughout their growth and evolution. Adaptive experts, also known as expert generalists or polymaths, are excellent strategists, innovators, complex problem solvers and leaders. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . These qualities are rare in specialists so unless your company is in a stable sector, with no competition, no need to grow or increase profits, or to change its products or services, you will either need adaptive experts seeded permanently throughout your organisation, or brought in on a contract or project by project basis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tinnoco can fulfil either of these functions to assist your company.

  • Strategy

    Unless you know where you are going, you can never get there.

  • Innovation

    The only way to deliver a winning product or service is to convert ideas and inventions into innovations

  • Customer

    It is not possible to create a successful business without customers who choose to buy your product/service

  • Leadership

    A vital component in all successful endeavours, delivering great products, innovated to meed customer needs with a strategy for success.

Who we help

Need a resource, but can't put a simple job title on it?


Getting from concept to customer. Startup challenges are many, varied and appear on an almost daily basis, focused around market research, development and identifying a repeatable, scalable business model.


Growing the business from its entrepreneurial roots. Scaleup challenges are focused around the growth of the already identified business model while maintaining operational controls


Rediscovering vital innovation to avoid being overtaken. Years of battling to create what is the successful company in front of you, when you think you have done the hard work and it is now plain sailing with a smooth operating machine of a business is when you can be blind-sided. Complacency is deadly, but with cash reserves, repeat orders and good reviews, it is easy to ease off the gas. Do that and a dozen fast moving startups will overtake you before you can even finish wording the internal memo about needing to be more innovative.

Mature large corporations

No company is fail-proof. The past is littered by those who thought so. But it does not have to be inevitable. When the company is an efficient and effective printing press for money, spending some of it to maintain its position seems pointless. It is not necessary to acquire other companies in order to try to maintain a competitive edge. More often than not these mergers fail due to culture clashes. Why not add value rather than headcount? Whilst you may have battled to make your company more innovative internally to avoid losing your competitive edge, it is never too late to return to innovative roots as long as you enable it – whether by bringing in innovation consultants to do the innovation for you, or training and teaching your staff to do it themselves.

What is an Adaptive Expert?

(Also known as "talented expert" or "polymath" or "complex problem solver" or "expert generalist"


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